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Lessons on risk, reinvestment, and branding from the hosts of The Seventh Ray House. Joshua Tree may be a crowded market, but Kristen and Michael prove that with the right mix of creativity, strategy, and storytelling, you can still stand out. Their journey into hosting started with risk—living in their property during renovations and betting […]


The debate over professional vs. DIY listing photos—and why the choice matters for your business. If you’ve been listening to us for a while, you know we don’t shy away from taking a strong stance. And one of the things we’ve always believed in? Professional photos. To us, it’s a non-negotiable if you want to […]

Strategic pricing now means more profit—and more peace—this holiday season. The 2025 holiday calendar is working in your favor, but only if you know how to use it. With Christmas and New Year’s Eve falling midweek and leading into bonus long weekends, travel demand will spike in ways many hosts won’t be prepared for. In […]