Your slow season isn’t a setback—it’s a tool for building a stronger, more profitable business.

Most hosts try to “beat” their slow season. Sarah and Annette explain why that approach doesn’t work—and what to do instead.

A slow season simply means this: market demand is lower overall. It’s not a reflection of your listing. When occupancy drops below 30% in your area, you’re in your slow season—period.

Instead of chasing bookings that aren’t there, this episode outlines a smarter path:

• Refine your operations with deep cleaning, maintenance, and updated systems
• Review your financial foundation so you know exactly where money is working (and where it isn’t)
• Reconnect with past guests to understand who’s booking and why
• Invest in your own skills so you enter peak season with clarity and confidence

The hosts also share how using this time intentionally gives you the space to improve your listing, strengthen your pricing strategy, and reduce overwhelm once peak season hits.

Slow season isn’t about fixing anything—it’s about preparing for the moment when demand returns and making sure you’re ready to capture all of it.

Download a transcript of this episode.

Resources:

• Minoan: Outfit your short-term rental with guest-loved brands at insider pricing.
• Priced & Profitable Bootcamp
• #STRShareSunday: @magnoliafarmhouse_wi
• Submit your property for our next #STRShareSunday at strshare.com

#STRShareSunday

@magnoliafarmhouse_wi

If homes could give hugs, Magnolia Farmhouse would be one of them. Every inch of this lovingly restored Wisconsin home feels like it was designed to help people slow down, connect, and make memories that linger long after checkout.

We’re obsessed with the wraparound porch — the kind that makes you want to sip coffee for hours — and the way the house balances cozy charm with thoughtful, modern touches. There’s a speakeasy-style reading room with velvet chairs and moody lighting, a huge dining table begging for long conversations, and a back deck that leads to a fire pit stocked with s’mores sticks and blankets for all. Inside, the kitchen is a dream for anyone who loves to cook or gather, complete with high-end appliances, a coffee bar, and even branded to-go cups (because Frances thinks of everything).

Speaking of Frances — the heart behind Magnolia Farmhouse — her story is what makes this space feel so special. On her about page, she shares how her love of hospitality and design inspired this home, and you can feel that care in every detail, from the stocked tea cart to the cozy bunk nook perfect for families.

Follow @magnoliafarmhouse_wi for an inside look at the charm — but be warned, those porch swings and dark velvet chairs might just make you rethink your next getaway.