Why Per-Guest Fees Are Killing Your Conversion Rate (Episode 513)

It sounds logical—more guests mean more mess, right? But adding per-person fees might be the silent reason your short-term rental isn’t performing as well as it could.

With Airbnb’s all-in pricing model, per-guest fees now get baked into the total nightly rate. Guests don’t see your breakdown—they just see a high price and keep scrolling. What feels like a smart way to cover costs could actually be driving guests away.

Instead, Sarah and Annette share a more transparent (and profitable) solution: creating “parent” and “child” listings. The parent listing includes your full capacity and cleaning fee, while the child listing is optimized for smaller groups with a slightly lower rate. It’s simple, fair, and proven to improve conversion rates.

Because pricing shouldn’t feel like a math test—it should feel easy, honest, and guest-friendly.


Download a transcript of this episode.

Resources:

  • Lodgify — Build your direct booking site and manage all your listings in one place. Use code TFE20 for 20% off annual or biannual plans.
    Minoan – Outfit your short-term rental with guest-loved brands at insider pricing.
  • Avalara – Book a demo to save $100
  • #STRShareSunday: @finishlineproperties
  • Submit your property for our next #STRShareSunday at strshare.com

#STRShareSunday

@finishlineproperties

Just blocks from historic downtown Kerrville and the scenic Guadalupe River Trail, Blue Heron Cottage is a beautifully renovated 2-bed, 2-bath getaway that brings vintage character and modern convenience together in the heart of Texas Hill Country.

Step inside and you’re greeted by thoughtful design, spa-like bathrooms, and a cozy layout that feels like home. But it’s the backyard that steals the show—with an epic hand-painted Blue Heron mural, ping pong, corn hole, and a fire pit under the stars, it’s the kind of outdoor setup that makes you want to cancel your plans and stay in.

Inside, guests love the custom cypress coffee bar, mood lighting, and tech-savvy touches like high-speed Wi-Fi and a full digital guidebook. The home even includes a smart tech center with interactive how-to videos so you can settle in and enjoy every amenity with ease.

We’re especially obsessed with:

  • Its walkable proximity to PAX Coffee, the River Trail, and downtown
  • The insane mural and fire pit vibe
  • The mix of vintage flair and tech-forward hospitality

Together, Annette & Sarah are the dynamic duo behind the wildly popular podcast Thanks For Visiting, co-creators of the Hosting Business Mastery Method, & seasoned short-term-rental hosts.

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