A Deep Dive with California Design Den Founder Deepak Mehrotra

As a host, you probably don’t spend your nights thinking about sheets—but your guests do. From wrinkled beds to stained pillowcases and scratchy duvets, the bed is one of the first places guests notice if something’s off.

In this week’s episode, we sat down with Deepak Mehrotra of California Design Den—a bedding brand with 85,000+ Amazon reviews and a major following in the STR world. His goal? Help hosts deliver a luxury sleep experience that lasts (and doesn’t cost a fortune).

Here’s what we learned:

1. 400 Thread Count Is the Sweet Spot

You don’t need 1000 thread count sheets—and they’re not always better. A 400 thread count cotton sheet offers the perfect balance of softness, durability, and price. They’re also lighter and easier to wash.

2. Microfiber Might Be Ruining Your Guest Experience

Microfiber = plastic. It attracts dust, clings to hair, doesn’t breathe, and traps odors. While it may resist wrinkles and cost less, it’s no match for 100% cotton when it comes to guest comfort and long-term skin health.

3. Poly/Cotton Sheets? Only If You’re Running a Motel

A lot of sheets marketed as “hospitality-grade” were designed for budget motels—not premium guest stays. They wrinkle less, but feel rougher, trap heat, and wear out fast.

4. The Real Problem Might Be Your Dryer

Overstuffed loads, high heat, and leaving sheets in too long? That’s what’s causing wrinkles—not your detergent. Deepak’s tip: find the perfect dry time for your machine, and pull sheets out slightly damp to reduce creases.

5. White Sheets Work—But They Need a Stain Strategy

Guests expect crisp white bedding, but that means hosts need bleach-friendly, durable sheets. Good news: California Design Den’s 100% cotton sheets are built to handle hot washes, commercial laundry, and bleaching.

6. Buying in Bulk Saves You Money and Time

Instead of replacing full sets, Deepak recommends buying in “case packs” and stocking up on separate pillowcases, fitted sheets, or flats. That way, you’re only replacing what wears out.

7. There’s a VIP Program Just for Hosts

Deepak created a dedicated STR host portal with exclusive pricing, separate SKUs, and an easy reorder app launching soon. Signing up is free, and host-only discounts beat Amazon prices.

Key Takeaway: Better bedding isn’t just about comfort—it’s about reviews, brand reputation, and long-term cost savings. If you’ve been guessing on what to buy, start here.

Download a transcript of this episode.

Resources:

• Hostfully | Use Code TFV500 for $500 off!
• Minoan | Visit MinoanExperience.com and tell them TFV sent you!
• California Design Den – Short-Term Rental Bedding Program |Request free sheet samples and join their host-exclusive VIP program: https://www.jotform.com/form/240328613238150
• Standard Textile via HostGPO Access professional-grade hospitality bedding (used by Hilton, Marriott, and more) | https://public.hostgpo.com/presignup.html?key=tfv&utm_source=tfv&utm_medium=referral&utm_campaign=affiliate
• Are you a brand-new host? | Get the Hosting Handbook today!

#STRShareSunday

@thevampirelodge

You don’t have to wait until Halloween to get your scare on. The Vampire Lodge in Dallas, TX is a fully committed themed stay where vampire fans can live out their bloodthirsty dreams. The space is decked out in gothic decor, moody lighting, and vintage vampire touches—think coffin coffee tables, candelabras, and an all-red bedroom you have to see to believe.

Whether you’re planning a spooky girls’ trip, a vampire-themed photo shoot, or just want to stay somewhere unforgettable, this property leans all the way in. And while it might not be everyone’s cup of…blood…it’s another example of how bold, unapologetic theming can work in this industry. Props to the host for going for it.

🧛‍♀️ You’ve been warned.

Check out more from @thevampirelodge

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