Getting booked first isn’t always a win—how to set far out premiums that protect your calendar and maximize revenue.

If you’ve ever felt a rush of pride when your short-term rental got booked months (or even a year) in advance, you’re not alone. Many hosts see early bookings as a badge of honor—but the truth is, being “first booked” often means you left money on the table.

Enter Far Out Premium Pricing. This strategy allows you to apply a markup to dates that extend beyond your typical booking window. Guests who crave certainty—like early planners or repeat visitors—are often willing to pay more for peace of mind. And by adding a premium to these far-out dates, you’re not penalizing them, you’re protecting your calendar and rewarding yourself for patience.

Here’s what makes far out premiums so powerful:

• They capture peak revenue. Instead of guests locking in lower rates before demand spikes, you hold out for the true market value.
• They save you time. With tools like PriceLabs, once you set your rules, your rates automatically adjust every day.
• They shift your mindset. Stop chasing vanity metrics like a fully booked calendar and start focusing on profitability.
• They compound over time. Every booking builds on the last, teaching you more about your market and boosting your revenue.

At the end of the day, premium pricing only works when paired with a premium guest experience. Deliver five-star stays, maintain strong operations, and then let your pricing strategy do the rest.

Far out premiums aren’t about squeezing guests—they’re about running your rental like the business it is.

Download a transcript of this episode.

Resources:

• PriceLabs – Dynamic pricing software that automatically adjusts your rates based on real-time demand.
  Minoan – Outfit your short-term rental with guest-loved brands at insider pricing.
•  Avalara – Book a demo to save $100
• #STRShareSunday: @norra.hem
• Submit your property for our next #STRShareSunday at strshare.com

#STRShareSunday

@norra.hem

Welcome to Norra Hem, a coastal guesthouse designed to help you fully exhale. Perched high on the cliffs of Hornby Island, this two-bedroom escape offers panoramic views of the ocean and forest from nearly every window, seamlessly blending refined Scandinavian design with the soul of the island.

You’ll enter through a stunning 450 sq ft outdoor living space—complete with an Article sectional, KitchenAid grill, and dining area perfect for al fresco evenings. Inside, you’ll find a calming, nature-inspired aesthetic grounded by 20 windows that immerse you in your surroundings. A cozy 12-foot reading nook, handcrafted furniture, and thoughtful design elements invite slow mornings and meaningful moments.

The kitchen is a dream for food lovers, featuring white oak cabinetry, high-end appliances, and handcrafted ceramics. The spa-like bathroom includes heated floors, organic bath products, and a sculptural concrete basin. Upstairs, you’ll sleep under a timber ceiling made from storm-felled trees on Resthouse organic mattresses wrapped in luxe Lastlight linen.

We especially love the floor-to-ceiling windows, the soaring coastal views, and the way the space feels equally magical in both snow and summer green.