The debate over professional vs. DIY listing photos—and why the choice matters for your business.

If you’ve been listening to us for a while, you know we don’t shy away from taking a strong stance. And one of the things we’ve always believed in? Professional photos. To us, it’s a non-negotiable if you want to run your short-term rental like a real business.

But not everyone agrees—and that’s what makes this conversation so important. A listener recently commented that she’s never hired a professional photographer, and her guests consistently say her property looks just like the photos. In her eyes, that money is better spent on things like new bedding or more comfortable mattresses.

So, is she right?

In this Hosting Hotline, we unpack both sides of the debate. On one hand, professional photos have been proven to increase clicks, bookings, and average daily rates. They also send a strong signal to guests—and to yourself—that you’re serious about hosting. On the other hand, not all professional photos are created equal. If the images oversell your property or don’t reflect its current condition, they can hurt your credibility instead of helping it.

Here’s what you’ll take away from this episode:

• How to use guest feedback (even when you disagree with it) to refine your marketing
• Why the best listing photos attract the right guests and repel the wrong ones
• The difference between investing in photos that elevate your brand versus photos that misrepresent your space
• Why professionalizing your listing can transform not just your bookings, but your confidence as a host

At the end of the day, your photos aren’t just pictures—they’re your number-one sales tool. And while DIY shots may work for some hosts, investing in professional photography is often the catalyst that takes your STR from side hustle to sustainable business.

Resources

• Learn more about Strategic Host — our newest program designed for hosts craving accountability, mentorship, and one-on-one guidance.
• Lodgify – All-in-one software to manage bookings, sync calendars, and build your direct booking site.

Have More Questions? We’d love to hear from you! Submit your hosting questions to the Hosting Hotline and tune in to the podcast for answers. Don’t forget to follow us on Instagram for more tips: @thanksforvisiting_.

Download a transcript of this episode.

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