Data Meets Design: The Secret to Maximizing Airbnb Revenue (Episode 425)

Unlock the power of data-driven design to transform your Airbnb property, attract the perfect guests, and maximize your revenue with actionable tips from the experts at Somerled.

Data Meets Design: The Secret to Maximizing Airbnb Revenue

As short-term rental hosts, we’re constantly on the lookout for ways to improve bookings, enhance guest experiences, and maximize revenue. But what if the secret to achieving all of this lies in the perfect blend of data and design?

In this blog post, we’ll share insights from a recent podcast episode with Bri and Jordan, co-founders of Somerled Designs. These experts combine market research with creative design to help hosts like you create properties that stand out and generate consistent income. Whether you’re refreshing your property or starting from scratch, their tips will inspire you to take your listing to the next level.

Why Data-Driven Design Works

Gone are the days when a simple, functional rental was enough. Today’s guests expect experiences—and design plays a huge role in creating those. But great design isn’t just about aesthetics; it’s about using data to understand your audience and your competition.

Somerled’s approach blends research, competitor analysis, and intentional design to create spaces that resonate with specific guest demographics. By targeting your audience’s preferences, you can transform your property into a destination—and enjoy higher nightly rates as a result.

Avoid Common Design Mistakes

Bri and Jordan highlight some of the most common pitfalls that hosts encounter:

  • Overpersonalization: Designing to your taste instead of your guests’.
  • The “Home Goods Special”: Furnishing without a plan or cohesive strategy.
  • Skipping Research: Neglecting to analyze competitors and guest expectations.

The takeaway? Design with your guest in mind, not your personal preferences, and always start with a clear strategy.

Small Changes, Big Impact

If you’re not ready for a full redesign, consider these high-impact updates:

  • Reevaluate Bed Configurations: Tailor sleeping arrangements to match your guest demographic (e.g., double queen rooms for bachelorettes or bunk rooms for families).
  • Update Your Photography: Use lifestyle shots and intentional styling to bring your listing to life.
  • Add Unique Amenities: From putting greens to themed decor, standout features can set your property apart.

Case Study: The College Station Transformation

One of Somerled’s most impressive projects was a Texas A&M-themed property designed for game-day travelers and alumni. By incorporating subtle design nods to school spirit, the team transformed a student rental into a destination property. The result? Skyrocketing bookings and glowing reviews.

2025 Design Trends to Watch

Looking ahead, here are some design trends that will dominate in 2025:

  • Lifestyle Photography: Showcase guests enjoying the space to create an emotional connection.
  • Branding for STRs: Build a cohesive identity for your property with logos, color palettes, and Instagram-ready design.
  • Next-Level Amenities: Think beyond the basics—karaoke rooms, outdoor games, and private pond islands are just the beginning.

Ready to Optimize Your Listing?

If you’re ready to elevate your property and maximize your revenue, don’t miss our January Booked & Profitable Bootcamp. This intensive program will guide you through auditing and optimizing your Airbnb listing with actionable strategies you can implement immediately.

🔑 What You’ll Learn:

  • Analyze your photos, descriptions, and analytics.
  • Identify gaps and opportunities to improve.
  • Create a listing that turns lookers into bookers.

🎟️ Save your seat for just $49 and start 2025 with a listing that works for you. Join here.

The Intersection of Data and Design

The key to Airbnb success isn’t just a beautiful property—it’s a property that speaks to your guests and meets their needs. By combining thoughtful design with solid data, you can create a space that drives bookings, impresses guests, and maximizes revenue for years to come

Download a transcript of this episode.

Resources:

#STRShareSunday

@stayathollyhouse

This week, we’re thrilled to highlight Holly House, a stunning Scottsdale property designed by the talented team at Somerled Designs. Holly House is a true showstopper, with a design that balances bold creativity and guest-centered functionality.

The resort-style backyard is a standout feature, with a heated pool, twinkling bistro lights, and plenty of lounge areas to soak up the Arizona sunshine. And we have to mention the pink cooler—it’s those fun, unexpected details that make Holly House so memorable. Inside, the thoughtful touches continue with a makeup vanity bar, selfie station with a ring light, and a fully stocked coffee bar.

Somerled Designs brought their signature flair to every corner of this property. Whether it’s the comfortable memory foam beds, the neon “Sunshine State of Mind” sign that greets you at the door, or the playful mix of luxury and practicality, Holly House showcases how intentional design can create unforgettable guest experiences.

We would love to feature YOU! Submit your property for our next #STRShareSunday at strshare.com.

Together, Annette & Sarah are the dynamic duo behind the wildly popular podcast Thanks For Visiting, co-creators of the Hosting Business Mastery Method, & seasoned short-term-rental hosts.

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