From Branding to Revenue Management: Proven Strategies for STR Profitability with Kenny Bedwell (Episode 417)

How to Beat Market Trends and Elevate Your Guest Experience

In this episode of Thanks for Visiting, we’re sharing our guest appearance on the Cashflow Positive Podcast with host Kenny Bedwell, the founder of STR Insights. Kenny is a data expert who combines revenue management strategies with actionable advice to help short-term rental hosts achieve maximum profitability. Together, we discuss how data meets creativity, dive into our unique hosting journeys, and share strategies to elevate guest experiences and boost revenue.

Key Takeaways from the Episode

Leveraging Revenue Management to Beat Market Trends

We share how our properties in Columbus, Ohio, have outperformed the market, achieving 5-7% growth even when the local STR market saw an 8% decline. Discover the pricing strategies, tools, and hands-on management techniques we use to stay ahead.

The Power of Inspectors in STR Operations

Elevating the guest experience starts with a spotless stay. Learn why we emphasize hiring property inspectors in addition to cleaners and how this role ensures top-tier presentation and avoids costly mistakes, leading to stellar guest reviews.

Affordable Ways to Delight Guests

From handwritten welcome cards to “forgot something” baskets, we highlight small but impactful touches that surprise and delight guests, creating memorable stays.

Why Branding Matters

We explore how thoughtful branding, such as theming and naming units, can make your property stand out in a crowded market. Get inspired by examples like the Stevie-themed units at “The Elizabeth” and the jungle-inspired designs from Creative Cabins.

Tracking Historical Data for STR Success

Our tip for hosts: Historical data is your best asset. We explain why reviewing performance metrics regularly allows you to stay competitive, identify trends, and uncover opportunities to optimize pricing and bookings.

Episode Highlights

  • (00:00:00) #STRShareSunday: Highlighting Montague on Magnolia
  • (00:05:00) Guest Introduction: Kenny Bedwell and STR Insights
  • (00:15:00) Beating Market Trends in Revenue
  • (00:20:00) The Importance of Inspectors
  • (00:29:00) Elevating Guest Experiences
  • (00:37:00) Branding Your STR for Success
  • (00:46:00) Final Takeaways: Tips from Sarah & Annette

Download a transcript of this episode.

Resources:

#STRShareSunday

@montagueonmagnolia

Welcome to Montague on Magnolia, a beautifully curated stay in Louisiana that blends historic charm with modern sophistication. Guests can “shop their stay” through a direct link to Minoan’s new showroom, offering a seamless way to bring a piece of luxury home. Don’t miss the striking ceiling work in the speakeasy room, a detail that adds extra flair to this already extraordinary property. Perfect for a stylish, unforgettable getaway!

We would love to feature YOU! Submit your property for our next #STRShareSunday at strshare.com.

Together, Annette & Sarah are the dynamic duo behind the wildly popular podcast Thanks For Visiting, co-creators of the Hosting Business Mastery Method, & seasoned short-term-rental hosts.

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