Why Your Airbnb Listing Title Isn’t Working—and How to Write One That Books

This week on Thanks for Visiting, Sarah and Annette are tackling one of the most important (and overlooked) elements of your short-term rental: your listing title.

You only get 50 characters—but those 50 characters are some of the most powerful marketing real estate on your Airbnb page. If your title doesn’t grab attention and clearly communicate value, you’re missing out on clicks, bookings, and ultimately, revenue.

In this episode, Sarah and Annette break down the common title mistakes hosts make (yes, “cozy,” “retreat,” and “charming” have to go), and walk you through what actually works in today’s competitive short-term rental landscape. They share practical examples, real host case studies, and offer a repeatable system to help you write titles that drive more traffic—and convert it.

Here’s what you’ll learn:
– Why your Airbnb title is your digital billboard—and how to use it effectively
– Common words that are silently killing your listing (and what to say instead)
– The importance of guest-focused language and pulling from your reviews
– How to stack amenities and highlight unique features that catch attention
– Smart ways to rotate your title for events, seasons, and guest intent
– How to test and track title performance so you’re not flying blind

Sarah and Annette also offer their favorite tip for when you’re stuck on what to write: use your reviews. Your past guests are already telling you what they love—your job is to echo that in a way that speaks to your next potential guest.

If your current title feels vague, fluffy, or too cute to convert—this episode will help you fix it fast. Grab a pen, open up your Airbnb dashboard, and get ready to make one of the easiest and most impactful changes to your listing today.

Download a transcript of this episode.

Want to Get More Bookings? Start with Your Title
Your Airbnb title is your digital billboard—and you only get 50 characters to make an impression. In this episode, Sarah walks you through exactly how to fix your title to get more clicks and conversions.
Watch now: Fix Your Airbnb Title: Simple Changes That Drive More Bookings

Resources:

• Hosting Business Mastery Method – Join our signature program for serious hosts
• #STRShareSunday: @asheville.signature.home
• Submit your property for our next #STRShareSunday at strshare.com

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@asheville.signature.home

@asheville.signature.home is a standout stay that brings together comfort, convenience, and curated detail in the heart of the Blue Ridge Mountains. Designed for large groups without sacrificing style, this home is packed with thoughtful touches—from a fully fenced yard perfect for pets and kids, to a coffee bar stocked with everything you need for slow mornings.

The amenities are next-level: a pickleball court, a chef’s kitchen with every appliance imaginable (hello, air fryer and milk frother), and a layout that comfortably hosts up to 16 guests. One of our favorite details? They highlight their pre-stay inspection process right in the listing—giving guests extra peace of mind from the moment they book.

If you’re heading to Asheville and looking for a place that truly has it all, follow @asheville.signature.home and start planning your next group getaway.

We would love to feature YOU! Submit your property for our next #STRShareSunday at strshare.com.