From Viral Listings to Booked Calendars: The Power of Niche Airbnb Design (Episode 419)

Themed Short-Term Rentals: Transforming Creativity into Profitability

In the competitive world of short-term rentals, standing out isn’t just an option—it’s a necessity. That’s why themed properties are becoming the ultimate game-changer for hosts. From jaw-dropping design concepts to creating shareable experiences, a well-executed theme can turn a rental into a viral sensation and a revenue powerhouse.

In this post, we’re spotlighting Kelly Straka and Wendy Doris, the dynamic duo behind the Taylor Swift-inspired Airbnb sensation, Lavender Haze Playce, and other Swiftie-themed properties. With Kelly’s visionary design skills and Wendy’s operational expertise, they’ve created properties that don’t just attract bookings—they make headlines.

From understanding the power of niche design to mastering high-turnover operations, you’ll discover actionable insights to apply to your own short-term rental. Whether you’re an experienced host or just starting out, there’s something here for everyone aiming to elevate their hosting game.

The Collaboration Behind the Magic

The creative synergy between Kelly Straka, owner of Lux Living and Playce Collective, and Wendy Doris, founder of Mostess Host, is the foundation of their success. Kelly’s design expertise and Wendy’s operational mastery come together to create unforgettable guest experiences.

Kelly, a seasoned real estate and design professional, thrives on crafting bold, niche properties. From flipping homes to designing for celebrities, she brings a visionary flair to every project. Wendy, on the other hand, excels at ensuring properties operate seamlessly, leveraging her years of experience managing high-end rentals in the competitive Phoenix and Scottsdale markets.

Together, they’ve struck the perfect balance between creative freedom and operational efficiency. For example, Kelly’s design process is highly detailed, creating distinct “eras” within the themed properties that captivate guests. Meanwhile, Wendy’s team meticulously manages turnovers, even noticing when the smallest decorative item is misplaced—a level of attention to detail that keeps guest reviews glowing.

This dynamic duo exemplifies how property owners and Co-hosts can thrive by aligning their strengths. Wendy’s operational processes empower Kelly to focus on design and marketing, while Kelly’s viral themes help Wendy achieve higher revenue and occupancy rates. It’s a win-win partnership built on trust, communication, and a shared commitment to excellence.


Actionable Tips for Hosts Inspired by Kelly and Wendy’s Success:

Build for Long-Term Profitability: Don’t shy away from investing in features like pools or premium amenities that can set your property apart, especially in competitive markets.

Find Your Niche: Identify a unique theme or design angle that sets your property apart. Whether it’s inspired by pop culture or a local experience, a memorable theme can make your listing stand out.

Collaborate with Experts: Partner with professionals who complement your strengths. If design isn’t your forte, find a designer; if operations are overwhelming, consider a Co-host or property manager.

Invest in Guest Experience: Attention to detail, like themed decor and thoughtful amenities, can elevate guest satisfaction and lead to rave reviews and repeat bookings.

Leverage Marketing and Social Media: Create buzz for your property with targeted marketing. Viral videos, influencer partnerships, and a direct booking strategy can help you maximize visibility and revenue.

Adapt to Your Audience: Be ready to pivot based on guest feedback. Kelly and Wendy’s shift to accommodate “Swiftovers” for younger guests is a perfect example of responding to demand.

Prioritize Operational Excellence: High turnover properties demand a team that can handle the pace without sacrificing quality. Ensure your team is trained to notice the small details that matter to guests.

Episode Highlights

(00:01:00) #STRShareSunday: Lavender Haze Playce
Featuring this Taylor Swift-inspired property and its Instagram-worthy design.

(00:04:00) Collaboration Dynamics: Owner and Co-Host
How Kelly Straka and Wendy Doris built a partnership blending creative vision with operational excellence.

(00:10:00) Designing for Viral Success
Kelly’s attention to detail and themed approach turned a basic rental into a social media sensation.

(00:22:00) Marketing and Themed Design Strategies
Wendy shares how innovative marketing and direct booking boosted their property’s visibility.

(00:33:00) Managing High-Turnover Properties
Proven strategies for maintaining top-notch standards during busy booking seasons.

(00:40:00) Expanding with Intention
Insights on scaling with additional themed properties while preserving uniqueness and profitability.

Download a transcript of this episode.

Resources:

#STRShareSunday

@lavenderhazeplayce

Welcome to Lavender Haze Playce, a Taylor Swift-inspired haven that redefines the art of themed stays. From its vibrant decor to thoughtful nods to every Swiftie’s favorite eras, this property is a dream come true for fans and design lovers alike. Whether you’re planning a birthday “Swiftover,” a bachelorette bash, or just a cozy escape, Lavender Haze blends creativity and comfort for an unforgettable experience. Step inside and immerse yourself in a masterpiece of color, detail, and inspiration.

We would love to feature YOU! Submit your property for our next #STRShareSunday at strshare.com.

Together, Annette & Sarah are the dynamic duo behind the wildly popular podcast Thanks For Visiting, co-creators of the Hosting Business Mastery Method, & seasoned short-term-rental hosts.

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