Optimize Your Social Media Presence To Market Your STR

Welcome back to the Hosting Hotline! This is an Ask Me Anything where each week we’ll answer your questions on Airbnb, STRs, real estate, and everything in between.

Jenny asks:

My first STR is undergoing some major construction, and we’re hoping to launch it by this winter. I’m really lucky to say that I already have a social media presence as a travel and outdoor lifestyle blogger. We have around 50,000 followers across platforms, and I want to utilize this existing audience to promote the rental. But I don’t want to change my handles. So what do I do? Do I create a separate account for the rental and start all over? Or do I somehow utilize what I already have?

(00:00:00) Introduction

(00:02:28) How To Weave Together Multiple Social Accounts 

(00:04:41) Leveraging SEO & Email Lists 

(00:08:04) Ensuring Your Content Resonates With Your Audience

Thanks to everyone who submitted questions. To hear your voice on the show and send a question to Sarah and Annette, submit your burning hosting questions at: hostinghotline.com.

Download a transcript of this episode.

Resources:

• Jenny’s Instagram: @girlof10000lakes
• @arrowsandbow
• Video: Marketing for Airbnb Hosts 
• Airbnb Essentials Checklist: hostchecklist.com