Optimize Your Revenue With A Gap Night Strategy For Your STR

We want to help you make more money. That’s why we’re sharing a simple tip that can add about $1,500 a month to your STR revenue. You can be making an extra 5 figures a year without doing anything extra.

In this episode, we break down what a gap night strategy is and how to optimize it. We share the 4 pillars of a gap night strategy. Plus, we explain how to effectively price, automate, and market your gap nights. 

This strategy is a no-brainer and a win-win for both you and your guests. We’re excited to see you try it!

(00:01:28) #STRShareSunday: @goldiesbeachhouse

• minoan.com/tfvshowroom

(00:05:03) What Is A Gap Night Strategy?

• Thanks For Visiting membership 
• What a gap night means 
• How a gap night strategy can add thousands to your monthly revenue 
• The 4 pillars of a gap night strategy 

(00:09:21) Pillar 1: Knowing Your Numbers

• Understanding your cost per reservation 
• Maximizing vs. recouping revenue 
• Why guests extend their reservations 

(00:14:00) Pillar 2: Understanding Your Booking Window 

• How booking windows fluctuate 
• Timing your gap night offer 

(00:17:52) Pillar 3: Pricing Your Gap Night 

• When do you discount a gap night? 
• Tracking gap night offers
• Positioning and marketing your gap nights 

(00:23:03) Pillar 4: Shifting Your Mindset 

• Making it win-win for you and your guests
• Embracing trial and error 

(00:25:18) Messaging Your Gap Nights 

• Breezeway
• Example automated message 
• How to tailor your messaging 
• Possible pitfalls to look out for
• Offers to extend guest stays

Download a transcript of this episode.

Resources:

• Breezeway
• minoan.com/tfvshowroom
• Video: The Easiest Way to Add 25% More Profit to Your Airbnb Bookings
• Submit your property for our next #STRShareSunday at strshare.com
• Airbnb Essentials Checklist: hostchecklist.com

#STRShareSunday

@goldiesbeachhouse

Goldie’s Beach House in New Buffalo, Michigan, is a bright and cheerful lakeside retreat designed to inspire joy and togetherness. With its golden hues and thoughtful touches, this home celebrates living happily in the moment. Perfect for family gatherings, it offers a welcoming atmosphere where you can make cherished memories by the lake. Whether you’re enjoying the colorful décor or relaxing outdoors, Goldie’s Beach House is all about celebrating the beauty of now.

• Instagram: @goldiesbeachhouse

We would love to feature YOU! Submit your property for our next #STRShareSunday at strshare.com!